From strategic business development solutions, tactical sales training and  field implementation strategies to the deployment of complex sales programs, our customized business development solutions assist our customers in optimizing their revenue generation and business success.

Sandra Fairclough Managing Director

Sandra Fairclough is a  senior International Media & Sales Marketing Professional with more than 20 years experience covering all aspects of sales management and youth brand building. A specialist in the Asian market, with functional and senior management experience Sandra brings to her consulting clients a unique insight and level of understanding and experience on the youth market and media scene in Asia.

Experienced in all aspects of media sales and marketing with extensive experience of international broadcast, print and new media sales,  Sandra has worked with many of the worlds leading international media and research companies including Viacom (MTV Networks in Europe and Asia), Reed, EMAP and the Register Nielsen Group. 

As VP Asia Pacific for MTV Asia (from 1994-2001) she played a key part in the launch of MTV in Asia and recruited and managed successful sales and marketing teams throughout the sub continent, SEA and North Asia ensuring the successful fusion of international and local Asian standards of performance and styles.

In 2002 Sandra launched SF Squared  a specialist training and consulting group which offers knowledge and skill training for the media industry as well as consulting with companies on youth marketing and reaching the youth audience in Asia. SF Squared has worked with international and local companies in Singapore, Korea, HK, Thailand and the other major hubs in Asia. The company is the authorized licensee of Crestcom International and represents Asian Demographics in Singapore

In the last 20 years Sandra has lived and worked in Germany, Switzerland, HK, India, Taiwan, UK, USA and has extensive experience of the European, American and Asia Pacific markets. She has a joint honors degree in Chemistry and German.

Sandra has been based for the last 10 years with her husband and 3 children in Singapore. 

To contact Sandra  please click here